Looking for ideas to complete your holiday shopping lists? Giftwrap a shirt (or some socks) from Two Blind Brothers, and not only will you be giving someone a super-soft fashion statement, but you’ll also be contributing to the fight against blindness.
Two Blind Brothers is an enterprise started by Bryan and Bradford Manning, brothers with a rare condition called Stargardt Disease, a form of macular degeneration which causes progressive vision loss over time.
The brothers’ company makes incredibly soft shirts (and now lots of other goodies), appealing to the sense of touch, something they both looked for when shopping for clothes. And all of Two Blind Brothers’ profits go to research to fight eye disease.
The idea for the company started when the brothers were shopping and both chose the exact same shirt, purchased because they liked the way the fabric felt to the touch, a factor they relied on due to their limited vision. That sparked the idea to start a clothing line that would first and foremost appeal to a customer’s sense of touch. Braille is featured on the merchandise to draw attention to vision impairment and pay tribute to the language of the blind community.
“If you care about looking amazing, being as comfortable as humanly possible, and knowing that every purchase is going to cure 11 million Americans of blindness then this shirt is just for you,” Bryan Bradford says.
This year, Two Blind Brothers is continuing with an idea they had last holiday season called the “Trust” campaign. Designed to give shoppers the feeling of what it’s like to “shop blind” by blacking out images and descriptions of the clothing from their website, visitors are offered a simple choice of three different price points to purchase—without seeing what they’re buying. So, although you may not know exactly what you’re purchasing, you know it will be soft. Plus, you get the joy of opening up a surprise package!